The
nonprofit world is changing, and it’s changing fast. Today’s nonprofits are
looking for ways to stay on top of their game and compete with the huge number
of other nonprofits in their markets.
1.
Artificial Intelligence
o How is
Salesforce integrating AI technology?
2.
Blockchain Technology
3.
Voice Search
4.
Chatbots
5.
Augmented Reality and Virtual Reality
6.
Micro-moments
7.
Data-driven personalized marketing
8.
Video Marketing
9.
Influencer Marketing
10. Social Media
Advertising
o Pay
attention to these trends to get ahead of the competition
11. Conclusion
Here are 10 trends that will shape the future of nonprofits:
1. Artificial Intelligence
Artificial Intelligence is a hot topic in the nonprofit sector,
and it’s not hard to see why. As a result, many Salesforce
consulting companies are launching AI & Salesforce integrations
every day. AI can help with fundraising, engagement and more—and it can be used
to make better decisions about how your organization spends its resources. In
fact, many nonprofits are already using AI as part of their operations today
(for instance: using machine learning algorithms to determine which donors are
most likely to give money).
But what does this mean for you? Well…
AI can help you reach more people—and reach them more
efficiently. In fact, one study found that AI could increase your fundraising
efficiency by up to 25%. That means for every dollar spent on AI, nonprofits
get an additional $1.25 in revenue.
Sales teams – listen up. The Salesforce nonprofit cloud and the
auxiliary tools will help you close deals faster because it helps you predict
if a customer is more or less likely to purchase a product with forecasting and
lead and opportunity scoring.
Moreover, Salesforce
for nonprofits will help the Service teams – no need to feel left out. It’ll
help with case classification and routing to increase retention or predict
issues. It also includes smart chatbots that make sure you’re engaging with
customers and resolving problems effectively.
Salesforce consulting companies, like DTC Force,
can help marketing departments to increase conversion rates using engagement
scoring and predictive recommendations to predict who is more or less likely to
engage with an email.
For both traditional and digital commerce, Salesforce nonprofit
cloud uses customer data for targeted advertisements which boosts revenue by
predicting if they are more or less likely to purchase a particular item.
With a comprehensive list of 36 features, that can be unlocked
at different price points, you get the following features:
2. Blockchain
Technology
Blockchain is a type of technology that stores information in
blocks of data and makes it publicly available. Each block in this chain
contains all the previous blocks, meaning you can verify the authenticity of
each one. This method makes it much harder for hackers to tamper with or
corrupt your data, since every step along the way has been verified by others
who are also using blockchain technology.
Blockchain’s most obvious use case is as a digital ledger for
financial transactions (hence why many people think it was invented by Satoshi
Nakamoto, an individual or group who invented Bitcoin). But blockchain can also
be used for other things like tracking supply chains and verifying ownership
rights within organizations—and nonprofits have been exploring these
applications as well!
3. Voice
Search
Voice search is a new way to interact with technology. It’s
easier than typing, more natural and accurate than typing and much more
efficient than typing.
Voice search will become even more prevalent in 2022 as we continue
to see advancements in computer vision systems that can understand what you’re
saying and then perform tasks on your behalf based on what they’ve learned
about your voice patterns or patterns of speech from other people who use
similar voices as yours.
4. Chatbots
Chatbots are computer programs that interact with users through
text, voice and visual displays. They’re often used to answer questions or
provide information on a topic. In some cases, they can even perform simple
tasks like booking travel reservations or performing online banking
transactions (think of them as helpful “robot-ambassadors”).
Chatbots are sometimes referred to as “chatbots-as-a-service”
because they offer organizations an opportunity to build a conversational
interface that automates routine interactions with customers or clients. This
allows Salesforce consulting companies to act strategically for businesses to
focus on making more imperative decisions about their brands instead of
aligning resources spend time manually responding to customer inquiries every
day.
5. Augmented
Reality and Virtual Reality
Augmented reality and virtual reality are two emerging
technologies that can be used to enhance the user experience for nonprofit
organizations.
Ÿ Augmented reality (AR) is a blend of real-world and
computer generated images that users see through a headset or phone screen as
they interact with the digital world. AR applications can be used by nonprofits
to create interactive experiences, including ads and games, which engage people
in their communities while they learn about issues they care about.
Ÿ Virtual reality (VR) immerses users in environments where
they feel as if they’re actually there—like exploring space or living on
another planet—and allows them to experience things in new ways by interacting
with objects around them using their hands or controllers such as gloves or
gloves-like devices made specifically for VR use.* These technologies have been
shown effective at engaging people who may not normally care about an issue but
now want more information before deciding if it’s important enough for them
personally.* However, there are challenges associated with implementing these
technologies into your organization because:
6.
Micro-moments
Micro-moments are brief moments that are meaningful. In short,
micro-moments are a new way to engage with consumers and increase brand
awareness.
Micro-moments can be used by nonprofits as well as any other
business, including Fortune 500 companies. Micro-moments include text messages
or emails sent out at the right time with just enough information to pique your
audience’s curiosity but not too much information that they would feel
overwhelmed or confused by what you’re offering them.
7.
Data-driven personalized marketing
Data-driven personalized marketing is a trend that will continue
to grow in the next few years. It’s a great way to connect with your customers
and can help you find new donors, volunteers, and sponsors. But it’s important
to have a strategy in place before you start collecting data on your donors—or
else you may end up losing valuable information that could be used later on.
* Make sure you have a plan for how to use the data and how
often it will be updated. * Set up alerts so that when someone unsubscribes
from your emails, they won’t get anymore unless they re-subscribe. * Make sure
your privacy policy is clear about what information you collect from visitors
(and where) before asking them to submit any personal details.
8. Video
Marketing
Video is a great way to engage with your audience and give them
a reason to care about what you’re doing. It can be used to explain how your
cause, or even just an aspect of it, works. It’s also great for telling stories
about how you help others—especially if those stories are from the perspective
of someone who has been affected by the issue at hand (or even someone who has
helped others). And finally, video is an excellent tool for promoting
nonprofits in general.
9. Influencer
Marketing
Influencer marketing is a form of marketing that focuses on the
influential people in your target audience. These influencers have large
followings on social media, and they have a strong influence on people’s buying
decisions. Influencer marketing is an excellent way to reach your target audience
because it gives you access to an already established group of people who can
help spread the word about your nonprofit.
10. Social
Media Advertising
Social media advertising is a great way to reach your target
audience and build brand awareness. It’s also a great way to build
relationships with your customers, drive sales and grow the impact of your
nonprofit.
Pay attention to these trends to
get ahead of the competition
- Artificial intelligence (AI) and blockchain
technology are hot trends in nonprofit marketing.
- Voice search is becoming more popular, with
more people using their smartphones to search the web instead of typing
out a query on a computer or tablet.
- Chatbots can help you get customers who want
your brand but don’t know about it—and they’re not just for nonprofits
anymore!
- Augmented reality and virtual reality are on
the rise too, giving nonprofits new ways to engage with their audiences
through immersive experiences that go beyond traditional advertising
strategies like video production or blog posts alone.* Micro-moments,
which refers to small moments within larger events such as product
launches or conferences, are another way organizations can connect with potential
donors while they’re still thinking about making a donation decision.*
Data-driven personalized marketing means creating targeted messages based
on customer profiles rather than cookie cutter approaches; this kind of
personalization helps organizations target potential supporters based on
things like age range, location preferences etcetera – which means that
even if someone doesn’t donate yet he’ll likely hear from them again
sometime soon when an email campaign goes out about how much money was raised
last year by doing X thing.”
Conclusion
As a nonprofit, you have a lot of opportunities to get creative
with how you use technology (making use of Salesforce for nonprofits) and
social media. There are so many new innovations coming out via use of Salesforce
consulting companies, but one thing remains constant: people want a good story.
They want to feel connected with your organization and learn more about what it
does. The best way to do that is by following trends like storytelling
practices, podcasting for nonprofits and using video as an opportunity for
sharing your mission with donors and supporters.
The future looks bright for nonprofits!
